13-28th February

On the 13 of February I created the title sequence for the documentary on live type. This had gone well however because there was not much time Left I had to go along with it.

 The next day during another working session I sourced more achieve footage that could be used towards the end of the documentary and found one of a swishing event tacking place. I crop this and added it to my documentary.




 On the 15^th I planned to record the voice over for the focus group however because of the noise levels in the class this was impossible. Instead during this time I worked on perfecting the documentary. The following day I recorded the voice over and this was perfect after 3 tries. I then uploaded this to the final edit.  Form the 16^th- 28^th I worked on purring all the footage together and perfecting the final documentary 

1st – 10th February

On the 1^st of February I showcased my rough edit to the target audience to get their review. This went well as I got useful tips on what they thought was needed and this allowed me to see what it was I had to work on. From this feedback I then planned how I was going to use my time and added this to my production schedule. The main aspect I had to ensure was done had to be the focus group

 and so I contacted my friends who were unfortunately not available to re-film however I managed to contact another group of friends who were also planning their own swishing event. I ran them through what it was I wanted to achieve and they were happy to help. On the 8^th the re-shoot took place at lavish habit. This is a café that is situated only 5 minutes from the school so it was easy for everyone to get to. When reaching the location the manager was very nice and had given us a space to film. The only problem I had when filming was the sound as it was difficult to hear what the girls were saying over the music. Apart from that it was a success. Following the focus group I interview Jane the swishing teenager to ask her a few question is had also gone well as it was a nice day and the location was great. The following two day I had uploaded and edited this footage when doing so I had to revise what it was I had to do to get the voice levels up and do asked the same friends to do voice over.

 This partially worked however it was difficult to get the voice and footage to sink together. I then decided to just have a voice over narrative explain what’s happening. This was not the best option however worked in my favour as it generally looked good.

16th – 30th January

On the 16 of January I recorded the voiceover of the introduction and conclusion of the documentary this had gone well as the sound levels and overall voice was good however I had to do many takes to get it perfect. I added this to the footage and the introduction was completed. On the 18^th of January I planned to go and film cutaways that I could use thought the interview and at the end of the documentary however this was not possible as it was raining continuously the whole day during this time I had went over the footage that I filmed on the 6^th of the global action plan and edited this. On the 19^th of January I filmed the cutaways footage of the closet swap website this was straightforward however it was important that I used the correct camera and angle so it looked aesthetically pleasing.

 Following this on during the weekend I had written up the script to go over the cutaway footage of the closet swap website an on Monday the 23^rd recoded this and uploaded the cutaway footage on final cut along with the voice over and added this to the final edit. On the 26 of January I planned to go and film the focus group. Before doing this I had to ensure that I had planned what it was I wanted to achieve and so had written up a structure to give to the girls so that they could see what it was I was going to be filming. I then later on that evening went along with them to café Nero to film. When getting to location the lighting didn’t seem much of an issue and the shots I managed to achieve were of good quality. I uploaded this footage on the 27^th of January however there was a fault due to error’s on the Mac and so I had to wait for this to be corrected which had taken the whole working session. On the 30^th of January I reviewed the footage and noticed that the quality once uploaded was very poor quality and in some shots you could see the microphone this meant that I had to plan another time for a re-soot however I continued to edit and uploaded this to the documentary so that I could get audience feedback on my rough edit so far.

2nd – 12th January

2^nd – 12^th January On the 2^nd of January I contacted care at Avenda this is because I wanted to ask if she wouldn’t mind being on camera and doing an interview with me regarding swishing. This was not possible as she was busy and so on the 5^th January I was not able to interview her. On the 8^th of January I went with Jane a crew member and actor to go and film relevant cutaways for my introduction at South side shopping centre. When arriving to shoot the first couple of shop signs were perfect and we managed to get some nice shots but then we were approached by the manager who said that we would not be able to film without head office permission and so we had to stop filming however before leaving tried our luck at tkmaxx to ask if it was possible to film the outside shop sign and inside of the model Jane trying on cloths lucky they agreed and the day was a success as I managed to get some excellent shots. During the following week form the 9^th of January I uploaded footage and sourced relevant music and archive footage. I then by the end of the week managed to put what I had in order.

December 1st- 17th

On the 1^st of December I contacted Rachel willow to arrange an interview and permission to film at the global action plan, this had went to plan as I was granted permission, on the 6^th of December I filmed the global action plant however there were many difficulties I had to face one of which being that when getting to location the camera I had taken with me did not work. There was no chance for me to come back to school and collect another camera as time was limited and so I had to use second best, my camera man Sarim Ali had brought along with him a dlsr camera which was able to record footage and so we used it to film, this had meant that I would not be able to use the microphone however I asked Rachel if she wouldn’t mind speaking loudly and it turned out to be successful. On the 7^th- 8^th of December I was going to upload the footage I had however because I had to finish preparing the pre-production paper work this was not possible at the time. On the 12^th of December I had planned to script the introduction and conclusion however this once again did happen as I needed more detailed information about swishing. On this day I also wanted to upload the footage I had taken of the global action plan swishing event however the footage was with Sarim Ali the camera man and he had went abroad over the weekend and was not coming back until after the Christmas break. I then had to re-plan what I had to do. On the 14^th of December I spent my session drawing the story board so that it was clear what I needed to do. This went to plan however was not completed.   

final Audience feedback

Target Audience: ‘ although the voice over is of a male is  still clear to  see that the topic and overall documentary is intended  for females’ ‘the content and music both linked to females and teenagers’ ‘Girls are interested in shopping. Effective use of cutaways showing girls shopping, current  music relevant to girls, ‘young girls love to shop and by inclusion of TV programme Made and Chelsea the documentary appeals more to the target audience’   Weakness ‘a more creative title would have been more appealing’ ‘A few jump cuts need to be removed’

Technical quality and finish ‘the documentary is very near look professional however you need to fix sound + picture quality and edit the ending’ ‘I like the documentary it looks interesting and appealing. A good use of voice over gives the documentary a higher quality. ‘good footage and pace’ ‘overall very good quality’ Weaknesses ‘sound has let you down because in some places it is mixed up, focus group background sound is very loud’ ‘jump cuts during interview, missing footage, interesting title’ ‘there is not enough footage, you need to add the credit’s at the end’

Creativity ‘This documentary is creative as it has nice background music and is int time with the cutaways also some archive footage which makes it looks more interesting’ ‘Voice over was enthusiastic, and content was exiting’ ‘the use of different archive footage is creative and appealing, the introduction title when interviewee was introduced look good as it was pink as related to the target audience’ ‘Currently I haven’t seen anything like this on TV, os I think there this is creative and different. Good use of cutaways at introduction and through’ Weakness ‘you need to reference where music is from for legal purposes’ ‘don’t include different section V/O ‘make the interview shorter by adding more cutaways’ ‘nees more cutaway shots, you could add magazines, vox-pops’

Style and conventions of factual programming/ compare to real texts: ‘ I could definitely see this on television’ ‘many conventions have been used archive footage, cutaways, voice overs, expert opinions, titles, overall a very strong use of conventions’ ‘V/O, interview, Archie footage, overall good’ you have used cutaways that are of relevant, the voice over is clear’ Weakness There is not enough cutaway footage during the interview and add the end’ ‘No clear ending’ ‘need to add more such as vox-pop’ ‘

Rough edit audience feedback

strengths

• Cutaways 
• good use of music 
• structure
• pace 
• introduction perfect
• clear voice-over 

Weaknesses:

• very short 
• needs interviews 
• re- film girls focus group quality is poor
• longer title 

how appealing is the documentary to the target audience 

'it is aapealing for teenagers becuase teenagers do buy lots of clothes therefore, your documentary will bring a change' 

'very because everyone (teenager) enjoy shopping +fashion, very interesting topic' 

' very appealing'

How professional is the quality of editing/titles/filming:

'good expect for girls scene'

'at the begging good use of cutaways and music choice 

'quite professional but need improvements'

does this look like a documentary that would be broadcast to the target audience  

'yes' 

'yes but the ending needs more improvements'

'yes because it becoming more professional over time but needs improvements'

How would you suggest they improve their work?

'add more cutaways and interview relevant to the topic'

're-shoot focus group as quality is very poor, also add more cutaways and interview to keep the audience interested.

Call Sheet

Shooting Day no: 3 Call time: Day/Date 26/01/2012

Producer: Mohyuddin Ahmad Director: Mohyuddin Ahmad

Prepared: YES

Scene	Location	Cast	Pages
Cutaways	Café Nero (Balham)	Camera man
		Director
		Producer

Cast	Character	Actor	Hair/Make-up	Set	Remarks
Jane Wangombe				Focus group (friends meet up)	Refer to shot list
Khannah Bint Salim				// //	// //
Dominique James				// //	// //
Marjan Latifi				// //	// //

Bits and extras	Report to:
Must get a variety of shots from different angles	Mohyuddin Ahmad
	Mohyuddin Ahmad
	Mohyuddin Ahmad

Special Instructions- Equipment- Remarks:

When filming the each shot should be done in order. I must ensure that the shots are completed in 2 hours as the girls will have to leave.

The equipment I will need for this shoot: tripod, camera, SD card and microphone.

Advanced schedule

Cover set:

Call Sheet

Shooting Day no: 2 Call time: Day/Date 08/01/2012

Producer: Mohyuddin Ahmad Director: Mohyuddin Ahmad

Prepared: YES

Scene	Location	Cast	Pages
1st secence documentary - Cutaways of shop signs and model looking through clothes	Southside shopping centre	Jane Wangombe – Actor
		Mohyuddin Ahmad – Camera/ director

Cast	Character	Actor	Hair/Make-up	Set	Remarks
Jane Wangombe	Model		Hair and make to be presentable and simple	TKMAX

Bits and extras	Report to:
When filming in the shopping centre need to be cautious of people as they might feel intimidated	Mohyuddin Ahmad

Special Instructions- Equipment- Remarks:

The location is in Wandsworth and so I will be using public transport (bus/underground to get there)

The shopping centre opens at 9am. I will ensure that I am there prompt at 9 so that its not so busy and the shots can be done with ease.

Advanced schedule

Cover set:

Call Sheet

Shooting Day no: 1 Call time: 6:30 Day/Date 06/12/11

Producer: Mohyuddin Ahmad Director: Mohyuddin Ahmad

Prepared: YES * Interview questions and practise shots have been prepared in advance

Scene	Location	Cast	Pages
Interview	Global Action Plan (Covent Garden)	Camera man
		Director
		Producer
		Interviewer
Cutaways		Camera man

Cast	Character	Actor	Hair/Make-up	Set	Remarks
	Interviewer	Mohyuddin Ahmad	Ensure that I look presentable on camera	Office/room	When filming be totally engaged with conversion and when asking questions be assertive and respectable

Bits and extras	Report to:
When filming the Cutaways it will be crucial to make sure that there are no others in shot without permission.	Mohyuddin Ahmad
Cutaways must be done when most convenient for the organizers	Mohyuddin Ahmad
All equipment must be out of harms way and be used when necessary.	Mohyuddin Ahmad

Special Instructions- Equipment- Remarks:

When filming the lighting and mise en scene should be at a good quality. In order for this to be achievable we will need to ensure that we are a the location ready and set-up before the interview time. This will also enables to not waste time and get good quality shots.

I will be getting the the locations via public transport and this could also delay time it is important to make sure that I give enough time for travel.

The equipment I will need for this shoot: tripod, dolly camera, SD card and microphone.

Advanced schedule

Cover set:

Production Schedule

Shot list and description for focus group

Planning my time

Inroduction and conclusion script

Script introduction:

My name is Mohyuddin Ahmad and when I’m not studying you’ll find me at a shopping centre buying new clothes. 

Over time I have witnessed the inflation of prices for items and its beginning to reach a point where I’m unable to afford to go out and get new clothes.

There are many people that are feeling the pressure too.

So I’m going to investigate a solution that would make it possible to get new clothes for nothing!

Conclusion script:

Swishing is becoming a growing craze in the UK.

This is a movement that is starting to appeal more and more to teenagers

Ultimately enabling them to save money and meet like-minded people in the process.

By taking their old unwanted clothes and swapping them for new, swishing allows shoppers to cut down on they’re spending whilst making a difference to the environment

With reports of the cost of living on the increase, swishing could be the solution for shoppers to get their fix.

Filming- South side shopping centre

Filming:

location- south side shopping centre 

I went to go and film the cutaways of shops for my doc and when going i had taken Jane Wangombe to be my actor. because the location was a distance form both our houses we met each other at the shopping centre. the equipment i needed for the shoot was a camera and tripod. we reached at the location for 10:00 and began to film the shop signs the lighting was perfect there where many lights as well as the natural coming from windows. because the shopping centre was not busy i had thought i would not have been a problem to film however, once doing a couple of shoot the security had alerted us that we were not allowed to film without head office confirmation. it was very difficult to continue film however we managed to get a comfortable amout of shot when heading towards the exit we passed TKMAX and i had had decided to go and ask if it would be possible to film within the store and they agreed. we then filmed a couple more shots before calling it a day.

weaknesses: 

I didn't have permission form the head office to film in the shopping centre 

Strengths 

I managed to get the shots I needed 

Public Questionnaires

On the 6th of December when going to shoot my interview I had made questionnaires to hand out to swishers. The reason for this is because i want to find out who attends these parties and why they do so. this information would help to to back my facts and would also tell me people opinions are of swishing.

The results

All the people who filled a questionnaire were females. Although at the event there was the odd man who came all the clothes laid out where for females. The most popular age bracket that attend the event where 20-30. From this I can see that there are hardly many young people who go out and swap clothes. however there where two people who where in the age bracket of 16-19. when looking at the results from the questionnaire I can see that swishing is a new trend that people are becoming more aware of for 50% of the people I asked it was there first time.

one of the questions I had asked was weather they thought swishing is a effective way to get new clothes. everyone ticked 'yes'. from this I can see that people find swishing events a solution to going out out and wasting money. finally I asked people why they began swishing and this is some of the responses:

'Its much cheeper and helps the environment' 20-30

'Environmental conscience- disposable fashion seems to me so wasteful, although i love having new clothes- swishing is the solution!' 20-30

'Its a great idea, as i can get rid of clothes i don't want and get something new to wear for free. plus i want to help the environment by cutting my waste' 20-30

'It's essentially the same as buying clothes from vintage stores so why not!' 16-19 

' I lost a lot of weight + was broke - lots of clothes i could get rid of' 30+ 

6th December

Today i had gone out and filmed. The aim of the evening was to come back with an interview with cliar the swishing events organiser and to get cutaway footage that i could use in my documentary. When reaching location and setup up for the interview problems started to accrue.

Problems:

The cannon camera the I had taken with me to film with did not work as it was not accepting the cassette. however luckily one of my crew member had brought their camera.

The microphone I had taken to shoot could not be used as the camera was not designed to its input and therefore the sound quality was very low.

when it had come to setting up the equipment, it had taken longer then i anticipated as i did not prep my crew before going to location however, clair our interviewee didn't mind us setting up.

The tripod that  I had taken to shoot with was not easy to use as i could not set it up straight because there was not support. also when using the dolly the legs would come out as it would not secure in the grip.

Outcomes:

by attending this event I have been able to do some research into what types of people attend swishing gatherings. I handed out questionnaires so I could find out why people like to swish and what ages most of the people are. by the end of the evening I also had an interview however it was of low quality. i managed to get cutaway footage of the clothes. The whole swishing experience also has made me more motivated to want to create the documentary and to get more teenagers involved in such a great experience.  

Solutions for next time:

Before taking a camera out to shoot I will make sure that it is working and will not give me problems when shooting. Before going on shoot i will try all the equipment to ensure that i will not have a problem.

Swishing Event

I had looked online to see if i could find any events i would be able to attend and film my interview, cutaways and vox-pops and come across www.swishing.com. The site is all about clothes swapping and the latest news and upcoming events. I found an event that was happening locally in covent garden on the 6th of December and so e-mailed the organised to ensure that it was ok for me to film her and the location.

In this practice interview i have noticed many faults one of the problem is that we had filmed too much of the background this is meant that we were able to see more of what was around the room to improve this  next time i will film the interview ensuring that the subject is more dominant in the framing.

Another problem in this interview is the talking space, both me and louis were on the same side so when it came to cross cutting this looks like we are not being filmed at the same time this problem could be improve by ensuring that next time we film making sure that the talking space is right and left.

Another problem that I had noticed when looking at this interview is the mise-en-scene as the background was very messy with bottles and untidy computers this ultimately looks unprofessional to improve this next time I would ensuring that the surrounding are tidy as presentable this could also be reduced is the camera focus is more dominant on the subject another problem was that the interviewer had looked informal as he was wearing his jacket.

there are many good aspect of this interview one of them being the lighting. before filming the interview we had chosen to use natural lighting this had given the overall positive outcome as we are able to see the interviewer clearly we also filmed away from the light.

Another strong convention of the interview is the sound as it is clear. when filming the interview we had used a microphone this was placed on the table directly beneath me and louis. it was important that we had used a microphone as the location we had filmed had high celling and would have caused our voices to echo.

Questions for Interviewee

I want my target audience to see why swishing is something they should consider doing and what they would gain from it. I will be asking clair who is the sustainable business manager of global action plan. she has organised many swishing events and the whole concept of the company is to make they world more sustainable. i have chosen to do an interview with her as she has held many events and would have a good understanding about the topic.  

I have come up with the follow questions:

1) Would consider swishing to be the new shopping?

2) What are some of the main reasons that makes consumers want to swish?

3) How easy is it to swish and what are the main advantages?

Focus Group Questions

What have you heard about swishing?

What is the current issue with buying unnecessary clothes

What shops do you shop at and why?

How much money do you spend on clothes each month? how important is this to you?

Key stages of my documentary:

Key stages of my documentary:

1) Cut away footage introduction:

• Shopping/bags 
• Shop signs  
• Changing room- Girl trying on cloths 
• Cut aways of website
• voice over 

2) Channel 4 website:

• Film someone going on to the website
• Focus group of girls and what they think of the website

3) Swishing event interview:

• Interview with organiser 
• Cutaways 
• Vox-pops 
• Establishing shot 

4) Focus group/Interview

• Girls meet up at cafe 
•  Interview with main girl 

5) Outro:

• Archive footage 
• Voice over   

Archive footage and cutaways

Archive footage

In my documentary I have chosen to use footage from you tube. This is both towards the end of the documentary and also at the start. I have taken a clip from made in Chelsea a reality show because it relates well with the image and message i am trying to promote. many young females look to shows like this for ispiration on how to dress of behave and so by using this footage I young females would want to take part more.

the other achive footage i have used is of the skinny cow charity that hold clothes swapping event. i have selected parts of this footage and will use it to show how fun a swishing experiences can be.

the final archive footage i have used is of the Chanel fashion show, I will be using this during the interview where it is relevant.

Cutaways:

I will be filming the following cutaways to go in my documentary:

1) shop signs - this will be used at the introduction

2) shopping bags

3) Model trying clothes - this will also be used as part of the introduction

4) website - during the voice over where i will be explaining the closet swap website this cutaway will be playing

5) swishing event- during the interview i will have cutaways of the event

Budget Breakdown for Production Stage

Equipment/resources needed	Professional Costs	My Costs
Camera Canon MD101	£359	I am going to book out the camera in advance from the media department in school. However, will need to return it within 3 days so others can use it. Need to be aware there are only three of these cameras.
Sony HD handy cam	£289.97	I will book out from the media department in school. Will need to return within 2 day due to the limited amount.
Flip camera	£127	I will book the flip camera from the school media department. Making sure I book it in advance so that they have not all been booked out. I will need to return it 2 days later. There are only 8 of these cameras in the department.
Red head light	£75 per week	I will borrow the school red headlight however; due to limited stock will have to return it the same day. I will have to book this in advance because of high demands.
DV tapes	£4	I will get 1 new tape from the media department.
SD Card	£10	I will borrow an SD card from the media department in school however after uploading footage would need to wipe everything of so that it can be re used.
Boom microphone	£42 per day	I will book the boom microphone from the school media department however will need to make I return the same day so that others are able to use it due to high demand.
Velbon Tripod	£34.95	I will borrow this from the media department in school however will need to return it within 3 days due the limited stock and high demand.
Shure microphone 545 SD	£134	The media department will provide me with a sure microphone however; Ii will need to return it within 2 days due to limited stock. I will need to book in advance to avoid disappointment.
Travel costs: -       Local shopping centre’s -       Centre London -       Interview	£100 – taxis	The travel will cost me around £20, as I will be using the public transport not taxis as its costly.
Studio	£700	The studio cost is £700 however; the media department will pay this.
Crew -       Camera person -       Sound operator	£50 per hour £50 per hour	I will be asking my friends if they can come and help me when I go to film therefore I will need to make sure that I know that it is I am doing so time is not wasted.