Shot list and description for focus group

Planning my time

Inroduction and conclusion script

Script introduction:

My name is Mohyuddin Ahmad and when I’m not studying you’ll find me at a shopping centre buying new clothes. 

Over time I have witnessed the inflation of prices for items and its beginning to reach a point where I’m unable to afford to go out and get new clothes.

There are many people that are feeling the pressure too.

So I’m going to investigate a solution that would make it possible to get new clothes for nothing!

Conclusion script:

Swishing is becoming a growing craze in the UK.

This is a movement that is starting to appeal more and more to teenagers

Ultimately enabling them to save money and meet like-minded people in the process.

By taking their old unwanted clothes and swapping them for new, swishing allows shoppers to cut down on they’re spending whilst making a difference to the environment

With reports of the cost of living on the increase, swishing could be the solution for shoppers to get their fix.

Filming- South side shopping centre

Filming:

location- south side shopping centre 

I went to go and film the cutaways of shops for my doc and when going i had taken Jane Wangombe to be my actor. because the location was a distance form both our houses we met each other at the shopping centre. the equipment i needed for the shoot was a camera and tripod. we reached at the location for 10:00 and began to film the shop signs the lighting was perfect there where many lights as well as the natural coming from windows. because the shopping centre was not busy i had thought i would not have been a problem to film however, once doing a couple of shoot the security had alerted us that we were not allowed to film without head office confirmation. it was very difficult to continue film however we managed to get a comfortable amout of shot when heading towards the exit we passed TKMAX and i had had decided to go and ask if it would be possible to film within the store and they agreed. we then filmed a couple more shots before calling it a day.

weaknesses: 

I didn't have permission form the head office to film in the shopping centre 

Strengths 

I managed to get the shots I needed 

Public Questionnaires

On the 6th of December when going to shoot my interview I had made questionnaires to hand out to swishers. The reason for this is because i want to find out who attends these parties and why they do so. this information would help to to back my facts and would also tell me people opinions are of swishing.

The results

All the people who filled a questionnaire were females. Although at the event there was the odd man who came all the clothes laid out where for females. The most popular age bracket that attend the event where 20-30. From this I can see that there are hardly many young people who go out and swap clothes. however there where two people who where in the age bracket of 16-19. when looking at the results from the questionnaire I can see that swishing is a new trend that people are becoming more aware of for 50% of the people I asked it was there first time.

one of the questions I had asked was weather they thought swishing is a effective way to get new clothes. everyone ticked 'yes'. from this I can see that people find swishing events a solution to going out out and wasting money. finally I asked people why they began swishing and this is some of the responses:

'Its much cheeper and helps the environment' 20-30

'Environmental conscience- disposable fashion seems to me so wasteful, although i love having new clothes- swishing is the solution!' 20-30

'Its a great idea, as i can get rid of clothes i don't want and get something new to wear for free. plus i want to help the environment by cutting my waste' 20-30

'It's essentially the same as buying clothes from vintage stores so why not!' 16-19 

' I lost a lot of weight + was broke - lots of clothes i could get rid of' 30+ 

6th December

Today i had gone out and filmed. The aim of the evening was to come back with an interview with cliar the swishing events organiser and to get cutaway footage that i could use in my documentary. When reaching location and setup up for the interview problems started to accrue.

Problems:

The cannon camera the I had taken with me to film with did not work as it was not accepting the cassette. however luckily one of my crew member had brought their camera.

The microphone I had taken to shoot could not be used as the camera was not designed to its input and therefore the sound quality was very low.

when it had come to setting up the equipment, it had taken longer then i anticipated as i did not prep my crew before going to location however, clair our interviewee didn't mind us setting up.

The tripod that  I had taken to shoot with was not easy to use as i could not set it up straight because there was not support. also when using the dolly the legs would come out as it would not secure in the grip.

Outcomes:

by attending this event I have been able to do some research into what types of people attend swishing gatherings. I handed out questionnaires so I could find out why people like to swish and what ages most of the people are. by the end of the evening I also had an interview however it was of low quality. i managed to get cutaway footage of the clothes. The whole swishing experience also has made me more motivated to want to create the documentary and to get more teenagers involved in such a great experience.  

Solutions for next time:

Before taking a camera out to shoot I will make sure that it is working and will not give me problems when shooting. Before going on shoot i will try all the equipment to ensure that i will not have a problem.

Swishing Event

I had looked online to see if i could find any events i would be able to attend and film my interview, cutaways and vox-pops and come across www.swishing.com. The site is all about clothes swapping and the latest news and upcoming events. I found an event that was happening locally in covent garden on the 6th of December and so e-mailed the organised to ensure that it was ok for me to film her and the location.

In this practice interview i have noticed many faults one of the problem is that we had filmed too much of the background this is meant that we were able to see more of what was around the room to improve this  next time i will film the interview ensuring that the subject is more dominant in the framing.

Another problem in this interview is the talking space, both me and louis were on the same side so when it came to cross cutting this looks like we are not being filmed at the same time this problem could be improve by ensuring that next time we film making sure that the talking space is right and left.

Another problem that I had noticed when looking at this interview is the mise-en-scene as the background was very messy with bottles and untidy computers this ultimately looks unprofessional to improve this next time I would ensuring that the surrounding are tidy as presentable this could also be reduced is the camera focus is more dominant on the subject another problem was that the interviewer had looked informal as he was wearing his jacket.

there are many good aspect of this interview one of them being the lighting. before filming the interview we had chosen to use natural lighting this had given the overall positive outcome as we are able to see the interviewer clearly we also filmed away from the light.

Another strong convention of the interview is the sound as it is clear. when filming the interview we had used a microphone this was placed on the table directly beneath me and louis. it was important that we had used a microphone as the location we had filmed had high celling and would have caused our voices to echo.

Questions for Interviewee

I want my target audience to see why swishing is something they should consider doing and what they would gain from it. I will be asking clair who is the sustainable business manager of global action plan. she has organised many swishing events and the whole concept of the company is to make they world more sustainable. i have chosen to do an interview with her as she has held many events and would have a good understanding about the topic.  

I have come up with the follow questions:

1) Would consider swishing to be the new shopping?

2) What are some of the main reasons that makes consumers want to swish?

3) How easy is it to swish and what are the main advantages?

Focus Group Questions

What have you heard about swishing?

What is the current issue with buying unnecessary clothes

What shops do you shop at and why?

How much money do you spend on clothes each month? how important is this to you?

Key stages of my documentary:

Key stages of my documentary:

1) Cut away footage introduction:

• Shopping/bags 
• Shop signs  
• Changing room- Girl trying on cloths 
• Cut aways of website
• voice over 

2) Channel 4 website:

• Film someone going on to the website
• Focus group of girls and what they think of the website

3) Swishing event interview:

• Interview with organiser 
• Cutaways 
• Vox-pops 
• Establishing shot 

4) Focus group/Interview

• Girls meet up at cafe 
•  Interview with main girl 

5) Outro:

• Archive footage 
• Voice over   

Archive footage and cutaways

Archive footage

In my documentary I have chosen to use footage from you tube. This is both towards the end of the documentary and also at the start. I have taken a clip from made in Chelsea a reality show because it relates well with the image and message i am trying to promote. many young females look to shows like this for ispiration on how to dress of behave and so by using this footage I young females would want to take part more.

the other achive footage i have used is of the skinny cow charity that hold clothes swapping event. i have selected parts of this footage and will use it to show how fun a swishing experiences can be.

the final archive footage i have used is of the Chanel fashion show, I will be using this during the interview where it is relevant.

Cutaways:

I will be filming the following cutaways to go in my documentary:

1) shop signs - this will be used at the introduction

2) shopping bags

3) Model trying clothes - this will also be used as part of the introduction

4) website - during the voice over where i will be explaining the closet swap website this cutaway will be playing

5) swishing event- during the interview i will have cutaways of the event

Budget Breakdown for Production Stage

Equipment/resources needed	Professional Costs	My Costs
Camera Canon MD101	£359	I am going to book out the camera in advance from the media department in school. However, will need to return it within 3 days so others can use it. Need to be aware there are only three of these cameras.
Sony HD handy cam	£289.97	I will book out from the media department in school. Will need to return within 2 day due to the limited amount.
Flip camera	£127	I will book the flip camera from the school media department. Making sure I book it in advance so that they have not all been booked out. I will need to return it 2 days later. There are only 8 of these cameras in the department.
Red head light	£75 per week	I will borrow the school red headlight however; due to limited stock will have to return it the same day. I will have to book this in advance because of high demands.
DV tapes	£4	I will get 1 new tape from the media department.
SD Card	£10	I will borrow an SD card from the media department in school however after uploading footage would need to wipe everything of so that it can be re used.
Boom microphone	£42 per day	I will book the boom microphone from the school media department however will need to make I return the same day so that others are able to use it due to high demand.
Velbon Tripod	£34.95	I will borrow this from the media department in school however will need to return it within 3 days due the limited stock and high demand.
Shure microphone 545 SD	£134	The media department will provide me with a sure microphone however; Ii will need to return it within 2 days due to limited stock. I will need to book in advance to avoid disappointment.
Travel costs: -       Local shopping centre’s -       Centre London -       Interview	£100 – taxis	The travel will cost me around £20, as I will be using the public transport not taxis as its costly.
Studio	£700	The studio cost is £700 however; the media department will pay this.
Crew -       Camera person -       Sound operator	£50 per hour £50 per hour	I will be asking my friends if they can come and help me when I go to film therefore I will need to make sure that I know that it is I am doing so time is not wasted.

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